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Business Marketing & Sales AI Other

Problem Analysis: Owners of small B2B businesses cannot build a growth system. Do they need a fractional CMO, or can a SaaS be built?

2026-01-06 18:51

1. Problem Breakdown from the Moderator:

A detailed description of a systemic pain point in the B2B segment has come to ProblemHunt. This is not a classic user request but rather an analysis from a consultant. We can't publish it as a standard problem, but it's too profound to ignore. Let's examine it as a case study. Before publication, all unnecessary information was removed while preserving the important details and essence.

2. The Core of the Problem (according to the expert):

Owners and CEOs of small/medium B2B companies (production, services) are stuck in a state of «unpredictable growth»:

  • 50% of revenue comes from word-of-mouth, the rest from random deals.
  • There is no established marketing and sales system: a «brochure» website, no funnels, KPIs are not tracked.
  • The founder is buried in operations (production, clients), with no time/expertise for growth strategy.
  • They can't afford to hire an expensive CMO/Growth Lead, and hiring a junior is useless.
  • Attempts to implement a CRM or buy templates without a strategy fail.

The Big Illusion: They think they need «ideas» or «tools». In reality, they need a senior owner of the growth function (a fractional CMO/CRO) who will build the system, processes, and drive it.

3. The Price Tag the Market Sees (data from the consultant):

  • Diagnosis + Plan: €1.5K – €12K
  • «Engine» Implementation over 2 months: €8K – €25K
  • Fractional Leader (1-3 days/week): €2.5K – €18K/month

4. Question for you, developers and founders:

Here is a classic business pain point that is currently addressed by consultant services. Do you see an opportunity here for a technology product (SaaS, platform) that could solve this problem en masse, more cheaply, and in a scalable way?

5. Problem author:

Name: Anne Seringe
Country: France
Contacts: Email
The author of this problem has indicated that they are ready to provide feedback to the developers and want to receive 1% equity in the startup that will build a ready-made solution. You can contact the author directly via the contacts above.