1. Describe the problem:
We have relaunched our venue on the coast of France: from a nightclub, we transformed it into a daytime and evening bar/restaurant (guinguette) with a cultural program (art, dance lessons, music, swap parties). The problem is that we are isolated from the city center, and despite two summer seasons of operation, evening attendance remains low. We need to convince local residents, who know us as "that nightclub," that they can now come to us to dance and relax during the day and early evening, not at night.
2. How often does the problem occur?
This is a daily problem, especially during evening hours. Every empty seat confirms that our new positioning hasn't yet reached the target audience.
3. What attempts have you made to solve the problem?
We've tried hosting events and updating the program, but the main difficulty is changing people's perception. The venue was a local legend in one format (nightclub), and now we're battling that legacy while trying to communicate a new message. We haven't found ready-made solutions for such a rebranding of a local venue.
4. How much are you willing to pay for the solution?
I'm in the stage of reflection and searching for a strategy. I'm open to considering investments in tools or services that can effectively attract a new audience and "retrain" the old one. I'm ready to discuss a specific budget after understanding the solution's potential.
5. Problem author:
Name: Alexandra Chauvel
Country: France
Contacts: Email
Comment from the ProblemHunt moderator: This problem was written in French, and we have translated it into English. Therefore, it is preferable to communicate with the author in French. Thank you for understanding.
Country: France
Contacts: Email
Comment from the ProblemHunt moderator: This problem was written in French, and we have translated it into English. Therefore, it is preferable to communicate with the author in French. Thank you for understanding.