1. Describe the problem:
I try to eat healthy food, but I've encountered the impossibility of ordering high-quality fresh vegetables and bread through delivery services (like "Samokat," "Lavka"). They deliver tasteless, stale products, often in plastic packaging. To buy truly fresh vegetables or freshly baked bread, I have to go to a farmers' market, which takes time. Even for a lot of money, aggregators can't provide the same level of quality as the market.
2. How often does the problem occur?
The problem occurs with every grocery order. It's a constant compromise between the convenience of delivery and food quality. My acquaintances face the same issue, for example, when searching for good fresh bread.
3. What attempts have you made to solve the problem?
I've tried ordering from different stores within aggregators — the quality is unpredictable. I've discussed this pain point with like-minded people: everyone wants convenient delivery of farmers' products, but such a service doesn't exist.
4. How much are you willing to pay for the solution?
I am willing to pay a premium for guaranteed quality and freshness. The model could be subscription-based (a weekly vegetable basket from the market) or with a premium delivery fee from verified farmers and bakeries. The value lies in saving time and having confidence in food quality.