1. Describe the problem:
I lead B2B marketing. We have a large but "blind" customer base. We don't know which of the hundreds of companies to target first, and we spend a huge amount of time manually gathering information for negotiations and "extracting" contacts from messy spreadsheets. As a result, we miss the hottest leads and lose opportunities at exhibitions.
I've asked my team to think more about the problems, and we might populate this table with the key details — more on that later.
I've asked my team to think more about the problems, and we might populate this table with the key details — more on that later.
2. How often does the problem occur?
This is our daily routine. Database segmentation, preparation for negotiations, and data cleansing are constant, never-ending processes that consume over 50% of my team's working time.
3. What attempts have you made to solve the problem?
We tried doing everything manually in Excel and Miro, but it doesn't scale. We looked at major case studies like Sibur's and explored CDP (Customer Data Platform) platforms, but we lacked the expertise to implement them. For parsing data from exhibitions, we tried hiring freelancers, but it's expensive and slow.
4. How much are you willing to pay for the solution?
We are ready to pay for a working solution. We are considering both one-time implementation fees and a monthly subscription for a SaaS service. More details in our correspondence.
5. Problem author:
Name: Larisa
Country: Russia
Contacts: —
Country: Russia
Contacts: —
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