1. Describe the problem:
After the update of Meta's advertising platform (Andromeda), we've encountered a sharp decline in campaign performance. Algorithms have become unpredictable, cost-per-click has increased, and familiar targeting strategies no longer work. We're looking for an alternative through programmatic advertising, but existing solutions are too complex to configure and manage daily.
2. How often does the problem occur?
We face Meta's instability daily. As for difficulties with programmatic advertising - they arise at every stage: from campaign setup to performance monitoring.
3. What attempts have you made to solve the problem?
We tested various DSP platforms (The Trade Desk, StackAdapt), but they require deep technical knowledge and constant manual management. We hired a programmatic advertising specialist, but this proved expensive and not scalable for multiple clients.
4. How much are you willing to pay for the solution?
We're willing to pay $29.99 per month for a solution that simplifies managing programmatic campaigns: bid automation, clear analytics, and integration with major DSP platforms.