1. Describe the problem:
I am a marketing director with extensive experience. My daily pain point is finding conscientious and professional contractors for various channels: VK targeting, Yandex.Direct, influencers, Telegram. In Russia, it's a real nightmare: you either come across amateurs or outright scammers. Even after leaving the profession, I still see colleagues spending months looking for a "decent" targeting specialist or SMM manager. Closed professional communities exist, but they are inaccessible to most.
2. How often does the problem occur?
The problem arises with every new project or channel that needs to be tackled. For marketing directors and small business founders, this is a constant, time-consuming source of stress.
3. What attempts have you made to solve the problem?
I've tried working through referrals and making calls, but it's a lottery. I even considered creating a specialized platform with case studies, where contractors in a specific niche (e.g., "marketers for real estate") could be publicly compared based on real metrics (ROI, cost per lead).
4. How much are you willing to pay for the solution?
As a director, I would not hesitate to pay for access to a verified database of specialists with validated case studies. The model could be subscription-based (for HR/management) or commission-based on successful deals. The value of the solution lies in saving dozens of hours and hundreds of thousands of rubles on failed experiments.