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Marketing & Sales Media

Daily content adaptation grind for marketing teams

1. Describe the problem:

I manage a content agency and face a significant amount of routine almost daily. Creating and, more importantly, adapting a single piece of content for different platforms «Habr, VC, T-Zh, social media, blogs» takes hours. Each platform requires its own format, layout, and tone. Existing services only schedule publications but do not solve the problem of high-quality automatic content transformation. As a result, we, like «parrots», manually rewrite and publish the same material dozens of times.

2. How often does the problem occur?

The problem is constant, with every new piece of content for a client. It is a daily routine for me personally and for thousands of marketers, copywriters, and small business owners.

3. What attempts have you made to solve the problem?

I partially automated the creation of high-quality texts using AI, achieving results indistinguishable from human writing. But the process of adaptation and publication remained manual. I've researched the market and haven't found a service that fully addresses this task.

4. How much are you willing to pay for the solution?

Services for writing and publishing one article cost on average 3000 rubles ($33), adaptation for a specific platform — about 1800 rubles ($20). I and my potential clients are willing to pay for a service that would eliminate this problem, approximately 2000-3000 rubles ($22-33) per month.

5. Problem author:

Name: Anna
Country: Russia
Contacts: Telegram