1. Describe the problem:
I run an Instagram/YouTube blog from India. I have several thousand dedicated followers with high engagement. My audience trusts me, but I cannot monetize this trust through sponsorships. When I reach out to brands myself—I get ignored. On major influencer platforms, I am not accepted due to my small audience, and where I am accepted — it's full of dubious offers or brands that want everything for free.
I don't know what price to ask, I'm afraid of payment scams, and I spend dozens of hours a month on this fruitless search. At the same time, I am sure that small local brands in India are looking for people like me for honest and affordable advertising, but there is no simple and safe bridge between us.
I don't know what price to ask, I'm afraid of payment scams, and I spend dozens of hours a month on this fruitless search. At the same time, I am sure that small local brands in India are looking for people like me for honest and affordable advertising, but there is no simple and safe bridge between us.
2. How often does the problem occur?
It's a monthly routine and a source of stress. Every time I finish working on good content, I hit this barrier again. This is not a one-time issue, but a systemic obstacle to growth.
3. What attempts have you made to solve the problem?
- Direct messages (cold DM/email) to brands: Mostly ignored, the rare replies often come with unreasonable terms.
- Existing marketplaces and platforms: Either not suitable for micro-influencers, or do not protect against dishonest clients and scams.
- Unsolicited offers: Often turn out to be fraudulent or propose payment in goods instead of money.
4. How much are you willing to pay for the solution?
I, and other creators like me that I know, are willing to pay a fair commission (10-15%) on each successful deal for a platform that:
The main thing is to stop wasting time on searching and to focus on creativity, knowing that there is a reliable channel for honest earnings.
- Verifies brands and guarantees secure payments.
- Provides transparent pricing guidance.
- Allows small brands and small influencers in India to find each other.
The main thing is to stop wasting time on searching and to focus on creativity, knowing that there is a reliable channel for honest earnings.
5. Problem author:
The author of this problem has indicated that they are ready to provide feedback to the developers and want to receive 1% equity in the startup that will build a ready-made solution. You can contact the author directly via the contacts above.