en
VC & Startups Other

Startup teams have nowhere to find relevant custdev participants (people for interviews) to test early ideas and prototypes without overpaying for biased feedback

1. Describe the problem:

My team and I constantly have ideas and prototypes that need to be quickly tested on real people. The biggest pain point is finding custdev participants (people for in-depth interviews) who are willing to try an early-stage product, give honest feedback, and not demand direct payment as "professional testers" (because then the feedback becomes biased). It's unclear where to find them. What's needed is something like an exchange or platform to find interested early users for a specific product.

2. How often does the problem occur?

The problem occurs constantly, with every new idea or product iteration. This is a capital-'P' Problem that seriously slows down development.

3. What attempts have you made to solve the problem?

We've tried searching through our own networks, but it doesn't scale and is often irrelevant. We don't want to buy ready-made custdev reports — it's hard to assess their quality, and they rarely fit our context precisely. We need a tool that provides access to people we can interview ourselves.

4. How much are you willing to pay for the solution?

I'm willing to pay 10,000 RUB (~$110) per month for a subscription to a service that would allow me to find at least 3-4 relevant people for each project to conduct custdev interviews myself.

Note: this submission was specially translated into English for ProblemHunt. I prefer to communicate in Russian. Thank you for understanding!

5. Problem author:

Name: Egor
Country: Russia
Contacts: Telegram